Elza Adamowicz
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Simona Storchi
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This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book focuses on Futurist manifestos and links Filippo Tommaso Marinetti's techniques of self and group promotion in his Manifestos with practices in the expanding realm of commercial advertising. It explores Futurism's complex relationship with Dada and some of the dialogues and conflicts within Futurism. The book examines the reasons why Wyndham Lewis and his colleagues, who had enthusiastically embraced Futurism in 1913, rejected it in early 1914, questioning its revolutionary credentials and its failure to integrate avant-garde abstraction. It considers a series of unique examples of innovative expressivity in Italian Futurists' free-word poems and dipinti paroliberi. The book also explores cinema's contribution as a metamedium to an understanding of the interconnections between old and new art forms, in order to create a common language suitable to the new times.

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The avant-garde and its Legacy


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