This chapter demonstrates that the sparkly vampire is just one element of a wider shift in mood in Gothic fictions; one that is linked to the changing fortunes of Goth subculture and its representation in the mainstream media. In twenty-first-century vampire narratives, the 'rules' are not just limited to the vampire community or dedicated to maintaining its continuation but go above and beyond. Goth in the twenty-first century is thus in a highly ambivalent position where it hovers on the brink of assimilation even as it has achieved a more coherent, unified and self-aware identity than ever before. At the heart of the Gothic Charm School ethos is the notion that it is even more important for Goths to be polite than for other people, as there is more at stake when they create a bad impression. Real vampires have manners: they have learned to sparkle.