Making ‘Shakespeare’ culture
in Cultural value in twenty-first-century England
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Culture, provides a resource for an effective form of adaptation to the restless innovation and global sourcing of exchange markets in the developed world. At this point in the twenty-first century, the position of 'Shakespeare' as a valued cultural object continues to appear unassailable. The Royal Shakespeare Company (RSC) produced a special series of performances that included new international productions. The BBC launched a Shakespeare season that included new films of the second tetralogy of history plays and broadcast the new Royal Shakespeare Company production of Julius Caesar, supported by programmes of commentary and analysis. The 'theatrical Shakespeare' available in contemporary culture is a resource for cultural reproduction whose effects are managed by performance and design to create a space for communal pleasure. 'Shakespeare' becomes a free resource for cultural reproduction as well as an open field of knowledge in which individual taste and opinion can have free play.

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