Berny Sèbe
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Imperial heroes and the market I
The printed world
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This chapter describes the aspects of the market evolution of the press and the publishing worlds between 1870 and the Second World War that are relevant to our understanding of hero- making processes. The popular press appears as the key element of the story behind the widespread success of the genre of imperial heroes in the last decades of the nineteenth century. Celebrations of imperial heroes in the press could also result from specific events which provided unique opportunities to increase sales or produce special issues. If imperial heroes often featured prominently in the press on both sides of the Channel, French strategies of promotion and image- making in the press differend significantly from those prevalent in Britain. Publishers involved in the promotion of imperial heroes could some- times count on an established tradition in the field, which allowed them to anticipate the public taste.

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Heroic imperialists in Africa

The promotion of British and French colonial heroes, 1870–1939

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