Berny Sèbe
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Imperial heroes and the market II
The audiovisual world
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Extensive historiographical work has demonstrated how the empire penetrated into metropolitan mindsets through a variety of audiovisual cultural products. In particular, images became one of the most powerful means of promoting a hero, as visual representation made the heroic deed gain in credibility and appeal. If British artists were prone to depicting a handful of select imperial heroes of New Imperialism, their French counterparts seemed to limit themselves to colonial battle painting, rather than imperial heroism. Songwriters found an easy market each time a heroic figure came to the limelight. In Britain, imperial campaigns often inspired composers in search of themes of current and national relevance. The variety of media involved in the promotion of imperial heroes further entrenched them in the imagination of many through a process of accumulation, but it also ensured that they reached diverse audiences.

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Heroic imperialists in Africa

The promotion of British and French colonial heroes, 1870–1939

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