Berny Sèbe
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George Warrington Steevens, Blackwood Publishers and the making of With Kitchener to Khartoum
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This chapter presents a case study that illustrates a crucial aspect of hero-making: the role of commercial interest alongside ideological convictions. It follows the process through which George Warrington Steevens, his wife Christina and his Scottish and pro-imperial publisher William Blackwood III consciously used, and contributed to, the fame of Lord Horatio Herbert Kitchener in the months following the battle of Omdurman (2 September 1898). Steevens' With Kitchener to Khartoum was the first book on Kitchener's action to become a nationwide best-seller and it established the 'Kitchener legend'. This book owed its success to three main factors: a subject appealing to the public's taste, a war correspondent turned author who enjoyed renown as a consequence of his contributions to the daily press and a publisher who was in a position to promote and distribute the new book efficiently.

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Heroic imperialists in Africa

The promotion of British and French colonial heroes, 1870–1939

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