John Lever
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Johan Fischer
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Halal consumers
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This chapter explores how Muslim consumers in the UK and Denmark understand and practice halal consumption in their everyday lives. It explains how consumers make sense of buying/eating meat and non-meat products. The chapter begins by discussing consumers who are very observant about halal and move towards the less observant or more relaxed consumers. In the UK some informants argued that more attention must be paid to the links between halal in terms of food consumption and actions, while others talked about the spiritual benefits of halal consumption. One noticeable difference between UK and Danish consumers is that Muslim consumers in the UK are generally reassured about the processes of halal qualification whereas in Denmark, the market is more limited and nonstunned slaughter is banned.

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