¡Hola! in the age of champagne socialism
Isabel Preysler, Miguel Boyer, Julio Iglesias, Francisco Rivera ‘Paquirri’ and Isabel Pantoja
in Following Franco
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In some but not all respects, Spain skipped modernity and went from being a premodern to a postmodern society. That said, a tendency to overstress the traditionalism of late Francoism is replicated in a blindness to the continuities still in place in the 1980s, the decade in which Spanish democracy was consolidated. This argument is demonstrated through the example of the leading political and cultural celebrities of the time. Hence, for example, charting the trajectory of Julio Iglesia reveals how he depended on the patronage of the Francoist regime to become an international superstar before, in the years of Socialist rule, becoming one of Spain’s most important cultural and political ambassadors. The principal hypothesis advanced is that it is as quixotic to take celebrity out of political discussion as it is to take the politics out of celebrity culture.

Following Franco

Spanish culture and politics in transition, 1962–92

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