O jeito brasileiro… the Brazilian way
in Brazil in the world
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To flesh out o jeito brasileiro, or the Brazilian way, this chapter sets out the essential building blocks of any essential jeitinho. First, it puts forward the Brazilian outlook on the world, one that at times is simultaneously realist and idealist. Second, the chapter sets out the broad strategies employed by Brazil to achieve its foreign policy goals. Brazil risks little and whenever possible tries to pursue its policies in the company of others. This is evident in the seven tactics outlined, which focus on a preference for multilateralism with weak institutionalization and a carefully constructed identity as a supporter of Southern solidarity who simultaneously adopts a remarkably tough negotiating attitude to all-comers. The seven tactics are avoiding mindless opposition, collectivization, consensus creation, technocratic speak, building new organizations, propagating new thinking, and principled presidential righteousness.

Brazil in the world

The international relations of a South American giant

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