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Introduction
The politics of Conservative renewal
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This introductory chapter provides an overview of the key themes of the book. It analyses David Cameron’s strategy for rebuilding Conservative electoral appeal and the evolution of his modernisation strategy from his election as leader in 2005 to the Conservative victory in the general election of 2015. It explores the difficulties associated with modernising a political party, notably disunity over its future direction. It sets Cameron’s efforts to renew the Conservative Party against profound changes in British politics, especially declining support for the two major parties and the growing strategic influence of smaller parties such as UKIP. Finally the chapter introduces the different perspectives of the various authors and highlights their contribution to the analysis.

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David Cameron and Conservative renewal

The limits of modernisation?

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