This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book shows well-established concepts such as belonging, mobility, space, consumption, culture and place. It focuses on immigration, a rather novel phenomenon for Irish society experienced during the second half of the boom, following the accession of new EU member states. The book presents the theme of Ireland's new migrants to query other manifestations of place, experience and identity in the context of horticultural production. It discusses the challenges of one marginal societal group and their space in contemporary Ireland. The book also shows how the rise and fall of the Celtic Tiger has impacted on the everyday geographies of people living on both sides of the Irish border. It also presents a chronicle of feature articles on Ireland and its representation as an exotic other on the edge of Europe.