Cuarón finds his own path
Y tu mamá también
in The three amigos
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The only film over which Alfonso Cuarón had full creative control before making Y tu mamá también was Sólo con tu pareja (Love in the Time of Hysteria, 1991); both films were co-written with his brother Carlos Cuarón. Y tu mamá también was produced by the company Anhelo Producciones co-founded by Cuarón and Jorge Vergara, a prominent Mexican businessman. This provided sufficient funds to make the film and launch an ambitious marketing campaign. This chapter argues that the film adopts a soft brand of corporate anti-globalisation; it presents a broad, unfocused critique of the greater evils of globalisation, while seeking to become a global product. It ends with a discussion of the gender politics of the film through a discussion of the character of Luisa and considers her as a post-feminist character central to the global success of the film.

The three amigos

The transnational filmmaking of Guillermo Del Toro, Alejandro González Iñárritu, and Alfonso Cuarón


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