Cuarón finds his own path
Y tu mamá también
in The three amigos
Abstract only
Log-in for full text

The only film over which Alfonso Cuarón had full creative control before making Y tu mamá también was Sólo con tu pareja (Love in the Time of Hysteria, 1991); both films were co-written with his brother Carlos Cuarón. Y tu mamá también was produced by the company Anhelo Producciones co-founded by Cuarón and Jorge Vergara, a prominent Mexican businessman. This provided sufficient funds to make the film and launch an ambitious marketing campaign. This chapter argues that the film adopts a soft brand of corporate anti-globalisation; it presents a broad, unfocused critique of the greater evils of globalisation, while seeking to become a global product. It ends with a discussion of the gender politics of the film through a discussion of the character of Luisa and considers her as a post-feminist character central to the global success of the film.

The three amigos

The transnational filmmaking of Guillermo Del Toro, Alejandro González Iñárritu, and Alfonso Cuarón

Metrics

All Time Past Year Past 30 Days
Abstract Views 260 78 6
Full Text Views 33 6 0
PDF Downloads 24 7 0