In over a century of drinking out, women’s consumption habits varied considerably. It was in the last quarter of the twentieth century, however, that they were revolutionized, creating an entirely new subculture of drinking. Economic, demographic and marketing developments all contributed to changing how women drank. Legislation outlawing men-only bars in 1976 facilitated the emergence of women’s drinking habits. So did Thatcher’s Beer Orders. Advertising, wine bars, pubcos, and entrepreneurs outside the brewing industry (notably Tim Martin and Crispin Tweddle) who espoused corporate social responsibility and embraced feminine-friendly drinking venues, all contributed to a new culture of drinking.