Emma Robinson-Tomsett
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Fashion plate heroines
Imagining the female journeyer
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In 1928, 'Joanna', a writer for the White Star passenger magazine, labelled women who took their cruise journeys 'fashion plate heroines'. Cunard Magazine, the passenger magazine of the Cunard company, published photographs of the eminent journeyers. These images illustrate a key way in which women journeyers were represented and the values with which transport companies wanted their journeys to be associated: elegance, fashionability and modernity. French artist Jacques-Joseph, or James, Tissot produced many of the earliest images of women journeyers. Tissot's depiction of the emerging middle classes outraged his critics: they believed that he glamorized the social-climbing nouveaux riches and their attempts to mimic their social superiors. From the turn of the twentieth century images of women journeyers began to appear far more frequently in transport company advertising. The woman in the poster promoting Cunard's USA and Canada service is particularly vigorously healthy, with glowing skin and windswept auburn hair.

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Women, travel and identity

Journeys by rail and sea, 1870–1940

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