Game of fangs
The vampire and neoliberal subjectivity
in Neoliberal Gothic
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This chapter examines the figure of the vampire as symptomatic of contemporary neoliberal subjectivity and the way it relates to the current understanding of capitalist relations. The threat of the vampire represents fears of being deprived of life and opportunity, of losing in the neoliberal game. It is possible to argue that today those individuals who are able to adapt to the current state of affairs by playing the neoliberal game and sharpening their fangs against anyone who threatens their selfish interests are the survivors. Given the fact that neoliberal life is predicated on the freedom of consumer choice, the inability to participate due to inadequate financial income results in ostracism, aggression and violence. In this game of fangs only the fittest survive, and an ideology of Social Darwinism is perpetuated that seeks to exclude by spreading fear and polluting relations.

Neoliberal Gothic

International Gothic in the Neoliberal Age


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