Market value
American Horror Story’s housing crisis
in Neoliberal Gothic
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This chapter argues that the tenets of neoliberalism that focus on privatisation and unfettered free market have their gothic manifestation in the representation of the relationship between the house and the family in the first season of American Horror Story. At the heart of the American Dream, as the outward and visible sign of upward mobility and prosperity that are its most basic principles, is the house. In popular culture, the Dream is generally constructed around a single image: the family home. But with the US mortgage crisis of 2008, certainties about how achievable the terms of the American Dream actually are began to slip away. This was due to the bottom fell out of the housing market and the loss of homes by families to banks and lenders. American Horror Story was first aired in the immediate aftermath of this real estate crisis.

Neoliberal Gothic

International Gothic in the Neoliberal Age


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