007, Ian Fleming and Playboy magazine
The Playboy magazine has always reminded its readership of the Playboy-Bond connection by commenting on its longevity and significance, especially in relation to times past. Among other things that James Bond and Playboy have in common is the fact that they are both strongly associated with the sixties. They were launched at about the same time in 1953, and are still around. This book is primarily organised around the story of the relationship between them, played out in popular culture as part of wider cultural relations. Though the chapters outline the emergence of the Playboy-Bond relationship, they also draw on relevant historical and theoretical concerns. The research presented focuses on the public version of the Playboy-Bond relationship as mediated by Bond and Playboy magazine and evident within the shifting realms of culture and the media. It also discusses how the close relationship between Ian Fleming and Playboy was publicised in print with some form of commentary. How Fleming and the Bond novels endorsed Playboy, and how Playboy endorsed Ian Fleming and Bond novels, against the backdrop of American popular culture, is discussed. After discussing Connery's Bond, the book presents some illustrative examples of this connection, especially in terms of consumer preferences, style and taste. It draws together arguments on male fantasy of 'strategic and selective "liberation" of women in order to discuss the women in Bond and Playboy. Finally, the book considers how the two remain interconnected, and as long-standing cultural icons representing the playboy lifestyle fantasy.