in The extended self
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This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book takes a fresh look at the root causes of that dependency and their origins from the joint perspectives of embodied minds and their extended cognition. It traces those roots to the coevolution of Homo sapiens and technology, from the first use of tools as extensions of the human body to the motorized urban culture sweeping the globe. The environmental effects of urban culture are fast changing the planet itself. Though Richard Dawkins' inspired concept of the 'meme' as a cultural equivalent, the biological gene proffers a fertile approach to cultural evolution. It has been hampered by confusions of meaning and a general failure by its proponents to clarify what precisely constitutes a meme and how memes actually 'travel' between people, spreading their contents as they do.

The extended self

Architecture, memes and minds


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