Branding Ex Machina
in Robert Lepage’s original stage productions
Abstract only
Log-in for full text

You are not authenticated to view the full text of this chapter or article.

manchesterhive requires a subscription or purchase to access the full text of books or journals - to see content that you/your institution should have access to, please log in through your library system or with your personal username and password.

If you are authenticated and think you should have access to this title, please contact your librarian.

Non-subscribers can freely search the site, view abstracts/extracts and download selected front and end matter. 

Institutions can purchase access to individual titles; please contact manchesterhive@manchester.ac.uk for pricing options.

ACCESS TOKENS

If you have an access token for this content, you can redeem this via the link below:

Redeem token

Through his productions and his public statements about them, Lepage has long worked to debunk the lone genius model of artmaking. He has nonetheless become known for a distinctive and saleable artistic signature and is the only creative constant in work that, since the mid-1990s, has been produced and distributed via the production company Ex Machina, in association with Robert Lepage Incorporated, a private enterprise; in 2019 the arts centre Le Diamant, a project which Lepage initiated, became part of this small conglomerate of arts organisations with him at their centre. This chapter explores Ex Machina’s attempts in the first decade and a half of its existence (1994–2009) at branding its work in order to assist its circulation in the deterritorialised space of global performance, by associating the company with a set of core values including freedom from classification, collaborativity, and commitment to creativity as process. Engaging with the response of journalistic theatre critics to five of Lepage and Ex Machina’s productions (The Seven Streams of the River Ota, Geometry of Miracles, Lipsynch, Zulu Time, and The Blue Dragon), the chapter argues that Ex Machina’s attempts to turn process into a brand were not successful.

Metrics

All Time Past Year Past 30 Days
Abstract Views 21 21 12
Full Text Views 0 0 0
PDF Downloads 0 0 0