Introduction
in The playboy and James Bond
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This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book is primarily organised around the story of the relationship between James Bond and Playboy, played out in popular culture as part of wider cultural relations, especially in the sixties. It deals with the first phase in the formal relationship between Playboy and Ian Fleming and the Bond novels, which began around 1960 and was overtaken by the second phase in the mid-1960s. The book examines how particular aspects of Sean Connery's Bond resemble the Playboy fantasy of individualism, social mobility and the work-leisure relationship, which was not without its contradictions and paradoxes. It talks about the similarities between the lifestyle habits and style of Playboy magazine and James Bond within the essential context of male consumerism.

The playboy and James Bond

007, Ian Fleming and Playboy magazine

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