Claire Hines
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Before the bond
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It has been well noted by a number of scholars that 1953 coincidentally marked both the publication of the first James Bond novel by Ian Fleming in Britain and the launch of Playboy magazine in America by Hugh Hefner. Between 1953 and 1960, before the film franchise with Sean Connery in the role of James Bond, Fleming wrote and had published seven out of a total fourteen Bond books at the rate of one per year, starting with Casino Royale. This chapter draws upon existing scholarship on Playboy and Bond to look beyond chance, to explain that the Playboy-Bond relationship has its origins in the 1950s, setting up the historical and generic contexts. Moving from the spy genre to the genre of men's magazines, most observers agree that Playboy began by updating and repackaging elements of the basic formula of Esquire.

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The playboy and James Bond

007, Ian Fleming and Playboy magazine

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