Claire Hines
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The literary Bond
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Playboy has claimed the honour of having been the first American magazine to publish a Bond story. This chapter considers how Ian Fleming and the Bond novels endorsed Playboy, and how Playboy endorsed Fleming and Bond novels, against the backdrop of James Bond's introduction into American popular culture. Significantly, these acts of endorsement predated the first cycle of Bond films in the 1960s, but soon developed to include Sean Connery's screen incarnation when the film series became popular with cinema audiences worldwide. In the early 1960s though, it is significant that Playboy favoured Fleming as much as Bond, and the author of the Bond thrillers was presented as a literary celebrity and pen friend of Playboy until after his death in 1964. From the first Playboy issue, Hugh Hefner regarded literary fiction as important to the upscale concept of his new magazine for men.

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The playboy and James Bond

007, Ian Fleming and Playboy magazine

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