Claire Hines
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The Connery Bond
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This chapter introduces how Playboy endorsed Sean Connery's Bond as a contemporary role model both on and beyond the screen, and as an iconic embodiment of the playboy fantasy ideal that was being readily imagined. Playboy gave some biographical detail on Connery, including his early life and background. Playboy had made only a few direct mentions of the Bond films, having focused mainly on developing a relationship with Ian Fleming and the literary Bond. Playboy championed the ideology of masculine individualism in all spheres of life, including work. An intertextual aspect of the screen Bond that the 1965 'Playboy Interview' with Connery picked up on is connected to the wider themes of social mobility and leisure. Despite some of its other criticisms, Playboy had praised from the outset Connery's screen portrayal of the Bond character.

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The playboy and James Bond

007, Ian Fleming and Playboy magazine

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