Claire Hines
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The consumer bond
in The playboy and James Bond
Chapter DOI:
https://doi.org/10.7765/9781526116154.00010
Online Publication Date:
19 Feb 2018
Abstract only
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The most obvious connection between James Bond and Playboy is the lifestyle that can be contextualised within the ascendance of male consumerism in 1960s Britain and America. This chapter sets out to discuss some illustrative examples of the connection between James Bond and Playboy in the decade and a half after they were created, especially in terms of consumer preferences, style and taste. The playboy ideal was inseparable from consumerism and commodity consumption, where consumerism and attention to the details of high-tech gadgetry, dining, drinking, travel, fashion and appearance were the means to attain elements of the fantasy lifestyle portrayed by the likes of Playboy and Bond. Additionally, in anticipation of the release of You Only Live Twice, a later version of this advert carried a note that Sean Connery was starring in the upcoming fifth Bond film.
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The playboy and James Bond

007, Ian Fleming and Playboy magazine

eISBN:
9781526116154
Publisher:
Manchester University Press
Cover The playboy and James Bond
Subjects:
Film, Media and Music
Page Count:
38
Publisher:
Manchester University Press

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Cover Dance and politics

Dance and politics

Moving beyond boundaries

Author:
Dana Mills

Book

Publication History:

Online Publication Date:
21 Nov 2016
Subjects:
  1. Film, Media and Music
Available In:
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Dance has always been a method of self- expression for human beings. This book examines the political power of dance and especially its transgressive potential. Focusing on readings of dance pioneers Isadora Duncan and Martha Graham, Gumboots dancers in the gold mines of South Africa, the One Billion Rising movement using dance to protest against gendered violence, dabkeh in Palestine and dance as protest against human rights abuse in Israel, the Sun Dance within the Native American Crow tribe, the book focuses on the political power of dance and moments in which dance transgresses politics articulated in words. Thus the book seeks ways in which reading political dance as interruption unsettles conceptions of politics and dance.

Cover Tony Garnett

Tony Garnett

Author:
Stephen Lacey

Book

Publication History:

Online Publication Date:
19 Jul 2013
Subjects:
  1. Film, Media and Music
Available In:
Redeem Token

This is a book-length study of one of the most respected and prolific producers working in British television. From ground-breaking dramas from the 1960s such as Up the Junction and Cathy Come Home to the ‘must-see’ series in the 1990s and 2000s such as This Life and The Cops, Tony Garnett has produced some of the most important and influential British television drama. This book charts his career from his early days as an actor to his position as executive producer and head of World Productions, focusing on the ways in which he has helped to define the role of the creative producer, shaping the distinctive politics and aesthetics of the drama he has produced, and enabling and facilitating the contributions of others. Garnett's distinctive contribution to the development of a social realist aesthetic is also examined, through the documentary-inspired early single plays to the subversion of genre within popular drama series.
Cover Theorising Media

Theorising Media

Power, form and subjectivity

Author:
John Corner

Book

Publication History:

Online Publication Date:
19 Jul 2013
Subjects:
  1. Film, Media and Music
Available In:
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This book explores how issues of power, form and subjectivity feature at the core of all serious thinking about the media, including appreciations of their creativity as well as anxiety about the risks they pose. Drawing widely on an interdisciplinary literature, the author connects his exposition to examples from film, television, radio, photography, painting, web practice, music and writing in order to bring in topics as diverse as reporting the war in Afghanistan, the televising of football, documentary portrayals of 9/11, reality television, the diversity of taste in the arts and the construction of civic identity. The book is divided into two parts. In the first part, three big chapters on each of the key notions provide an interconnected discussion of the media activities opened up for exploration and the debates they have provoked. The second part presents examples, arguments and analysis drawing on the author's previous work around the core themes, with notes placing them in the context of the whole book. The book brings together concepts both from Social Studies and the Arts and Humanities, addressing a readership wider than the sub-specialisms of media research. It refreshes ideas about why the media matter, and how understanding them better remains a key aim of cultural inquiry and a continuing requirement for public policy.