Claire Hines
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The bond beyond
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Playboy magazine has maintained some strong connections to James Bond, albeit in changing cultural circumstances, since the November 1965 issue. Though the social and cultural landscape of Britain and America has changed dramatically since the sixties, the use of the Bond and Playboy formulas has largely endured. This chapter picks up the historical thread at the point of the mid-1960s, and aspects of the Playboy-Bond relationship, in order to revisit and extend these insights into the years afterwards. It considers how Bond and Playboy remain interconnected both periodically in the formal sense, and as long-standing cultural icons representing the playboy lifestyle fantasy. This has been achieved with varying degrees of success over the years through, among other things, humour, affection and nostalgia as a means of (re)negotiating the past and the ongoing cultural associations of the playboy.

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The playboy and James Bond

007, Ian Fleming and Playboy magazine


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