Christy Kulz
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Disciplining Dreamfields Academ
A ‘well-oiled machine’ to combaturban chaos
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This chapter describes how Dreamfields responds to narratives of failure, the demands of the education market, and anxieties over national decline. Dreamfields is disciplined through a variety of practices to ensure its 'well-oiled machine' routinely fashions its raw materials in accordance with global capital's needs. The chapter describes how space, time and the body are (re)ordered through repetitive routines and surveillance which mesh various modes of discipline, ranging from panoptic surveillance to verbal chastisement to audit systems' measurement to create the neoliberal subject. Drawing on de Certeau's concept of strategies, it describes how Dreamfields as a subject with 'will and power' isolates itself, establishing a 'break between a place appropriated as one's own and its other'. This is a useful way to think through Dreamfields' demarcation of itself as a space apart from Urbanderry from where it can manage exterior threats.

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