Christy Kulz
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Cohering contradictions and manufacturing belief in Dreamfields’ ‘good empire’
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This chapter examines how Dreamfields' 'high expectations' are steeped in raced and classed norms that extirpate heterogeneity. Belief is cultivated through the use of repetition and morality tales that smooth over the various contradictions and ambiguities inherent in Dreamfields' approach. Culford's position as principal and archetypal masculine figurehead is paramount due to his dictatorial management style and his embodiment of the ethos. Culford symbolises Dreamfields' mission, embodying its mantra as a self-made, mixed-race man of modest working-class origins who has made it to the top. Dreamfields aligns its mission with the pursuit of equality, while simultaneously refuting the structuring importance of race and class on positioning. Dreamfields chose a traditional uniform aligning the student body with 'smart' middle-class professional bodies, signifying normality and announcing that Dreamfields students were just like other Goldport professionals heading to work.

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