Cameron

The politics of modernisation and manipulation

This book provides a new and distinctive interpretation on the political strategy of David Cameron as leader of the Conservative Party and Prime Minister. Rather than offering a chronological overview of his leadership, or a policy-based approach, the book assesses Cameronism via two themes – modernisation and manipulation. In terms of the modernisation the book will examine the following. First, how Cameron attempted to detoxify the negative image of the Conservatives. Second, how Cameron sought to delegitimise Labour as a party of government by deflecting the blame on austerity onto the legacy of Labour in office. Third, how Cameron used the Big Society narrative as a means of reducing the perceived responsibilities of the state. In terms of manipulation the book will evaluate Cameronism in relation to coalition government, and the exploitation of the Liberal Democrats will be examined, notably in relation to austerity, tuition fees and electoral reform. Cameronism will also be examined in relation the challenges to the existing political order by considering the demands for Scottish independence, and the rise of UKIP and the case for a referendum on continued European Union membership. Through this dual emphasis on modernisation and manipulation the book will provide an exploration of the key events and issues that defined the premiership of David Cameron, and a clear overview of his successes and failures as leader of the Conservative Party and Prime Minister. The book will be essential reading to those interested in British party politics and prime ministerial leadership.

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