Eluska Fernández
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The contemporary self in tobacco control
Exploring the introduction of the smoking ban in Ireland
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This chapter focuses on one of the most well-known episodes in the history of tobacco control in Ireland: the introduction of an overall workplace smoking ban in 2004. It draws some key ideas and concepts put forward by governmentality studies. The introduction of the smoking ban in Ireland is considered by politicians, public health and anti-smoking advocates and Irish citizens as one of the biggest success stories in the history of public health policy and tobacco control. The chapter discusses some of the social and political implications of conducting a governmental analysis by drawing attention to the fact that the regulation of smoking became interlinked with social and moral processes. It exposes how some of these processes played a symbolic role in promoting boundaries between different social groups.

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