Mega-events and mediatisation
Between old and new media
in Mega-events and social change
Abstract only
Log-in for full text

You are not authenticated to view the full text of this chapter or article.

manchesterhive requires a subscription or purchase to access the full text of books or journals - to see content that you/your institution should have access to, please log in through your library system or with your personal username and password.

If you are authenticated and think you should have access to this title, please contact your librarian.

Non-subscribers can freely search the site, view abstracts/extracts and download selected front and end matter. 

Institutions can purchase access to individual titles; please contact for pricing options.


If you have an access token for this content, you can redeem this via the link below:

Redeem token

This chapter aims to make a small contribution to media studies from a sociological perspective by reflecting on some of the wider contexts and issues relating to the rationale for studies in this field. It describes the changing nature of the media and wider social contexts in which the relationship between the Olympics and media has developed. The chapter looks at the symbiotic relationship which developed and continues to endure between the Olympics and the old media, particularly television. It also describes that the changing social context involved in the growth of new media, together with the potential for the growth of positive relations between the Olympics and the new media. The chapter presents the discussion of the new media's positive possibilities, together also with its negative possibilities, for the Olympics and major sport events.

Mega-events and social change

Spectacle, legacy and public culture


All Time Past Year Past 30 Days
Abstract Views 108 52 10
Full Text Views 30 17 0
PDF Downloads 17 8 0