Mega-events and mediatisation
Between old and new media
in Mega-events and social change
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This chapter aims to make a small contribution to media studies from a sociological perspective by reflecting on some of the wider contexts and issues relating to the rationale for studies in this field. It describes the changing nature of the media and wider social contexts in which the relationship between the Olympics and media has developed. The chapter looks at the symbiotic relationship which developed and continues to endure between the Olympics and the old media, particularly television. It also describes that the changing social context involved in the growth of new media, together with the potential for the growth of positive relations between the Olympics and the new media. The chapter presents the discussion of the new media's positive possibilities, together also with its negative possibilities, for the Olympics and major sport events.

Mega-events and social change

Spectacle, legacy and public culture

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