Maurice Roche
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The digital age, media sport and mega-events
Piracy and symbiosis in the cultural industries
in Mega-events and social change
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This chapter presents four main stages. The first stage is concerned with general problems in the cultural industries connected with the rise of the internet, such as criticisms of cultural parasitism and piracy. The second stage looks at governmental policies and practices, which aim to address and curb internet piracy in both the US and the UK. The third stage is concerned with problems of internet piracy in the field of media sport and the related field of major sport events like the Olympic Games and also high-profile and high-value football matches. It describes 'hard' and 'soft' approaches taken by the International Olympic Committee (IOC) in its efforts to address the problem. The fourth stage considers issues relating to the nature of the current co-existence between television and the internet-based media in the context of the Olympics, and the possibilities for a new symbiosis in this area.

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Mega-events and social change

Spectacle, legacy and public culture

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