Lounge Manchester
The new politics of loungification
in Realising the city
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Based on ethnographic research conducted at the Manchester Airport Group 2009-2012 this chapter follows some of the actors and practices involved in the making of the Escape Lounge. The chapter shows that the city is being made-over by the loungification. The make-over by loungification begins by assuming the role of a new political actor, but one not yet fully formed or domesticated within the established institutions and parliamentary forums of city politics. Richard Branson's Virgin group has also been developing the concept, re-lounging the high street retail bank through its network of 'Virgin Money lounges'. The chapter traces the use that airport management sought to make of geo-demographic consumer data. To seek a clear demarcation of cause and effect or to isolate and distinguish a source for the 'Manchester vibe' is a problem that finds itself entangled with the problem of identifying a clear separation of State and civil society.

Realising the city

Urban ethnography in Manchester


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