Introduction
in The NGO CARE and food aid From America, 1945–80
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In 1990 Harold Gauer, former regional director of CARE in the American Midwest, published his professional memoirs entitled Selling Big Charity: The Story of C.A.R.E. This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book focuses on CARE operations overseas, on communications between head and foreign offices, and on the way CARE conducted its business in a foreign environment. The first case study on Korea sheds light on CARE's transition from Europe to "everywhere" and on the way the organization positioned itself in the precarious diplomatic environment of the Cold War. The second case study deals with Egypt. The book analyzes CARE's overseas operations, highlights the reasons for its exponential growth in the 1950s and 1960s. It shows how the new public-private partnership in the field of food relief came about.

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