CARE and the Peace Corps
in The NGO CARE and food aid From America, 1945–80
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Cooperative for American Remittances to Europe (CARE) had started operations in Colombia back in 1954, in an attempt to bring food and milk to underfed Colombian children. In cooperation with the Colombian Ministry of Health, the American agency had set up an agricultural surplus package program. In late February 1961 executive director Richard Reuter informed his colleagues that CARE had been approached by proponents of a yet to be established US organization named the Peace Corps with a request for cooperation. Within CARE, the upcoming cooperation was pushed forward with enormous efforts regarding staff assignments. The public response to the first Peace Corps draft announcement in cooperation with the Advertising Council was remarkable. The choice of Rutgers University as a training facility created the friction between CARE and the Peace Corps.

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