Jill Steward
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The Potemkin city
Tourist images of late imperial Vienna
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This chapter examines the early days of the Viennese tourist industry and considers the role played by the city's imperial status in the development of its touristic image. The largest part of Vienna's tourist traffic came from within the Austrian lands of the empire. Although Vienna was a well established centre for eighteenth-century grand tourists, the city's role as a modern tourist centre did not begin until the international exhibition of 1873. As the city's tourist culture developed, one of the features of the city's image which most appealed to visitors was that of the 'city of pleasure' and this became more prominent in its tourist publicity. Included amongst the Viennese sights were the representatives of the empire's diverse populations. The end of the First World War saw the collapse of the empire. In the inter-war period, tourism became central to the economy of an Austria.

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Imperial cities

Landscape, display and identity


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