Gordon Pirie
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Re-flying Empire
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The actuality of imperial flying never quite reached the pitch that was hoped, and a great deal of the service anticipated from Empire aviation in the inter-war period was to reside forever in inter-war imaginings. After Empire flying ceased, the mass media continued as a medium of sporadic and partial recall of the thick confection of Empire aviation. Intriguing personal recollections of imperial air travel emerged in the BBC's 1979 television series that drew on one social history text and generated another. Alfred Hitchcock followed with his 1940 film 'Foreign Correspondent'. It featured a full-scale mock-up of an Imperial Airways Empire flying boat In the 1980s, an icon of Empire aviation was used to brand a popular merchandising incentive and customer loyalty scheme in Britain.

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