Anandi Ramamurthy
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Advertising and colonial discourse
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This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book traces the relationships between companies, governments and emerging racist, colonial and imperialist ideologies through their production of image. It highlights the way in which racist representations continually developed and shifted throughout the nineteenth and twentieth centuries, depending on the particular political and economic interests of the producers of these images. The book explores the Eurocentric image of the 'savage' and 'heathen', the period of slavery, European exploration and missionary activity, as well as the colonisation of Africa. It contributes to Douglas Kellner's request for a 'critical cultural studies' that situates culture within 'a socio-historical context' and 'criticises forms of culture that foster subordination'. The book reveals the purposes to which the images of dehumanisation and exploitation were employed.

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Imperial persuaders

Images of Africa and Asia in British advertising

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