Anandi Ramamurthy
Search for other papers by Anandi Ramamurthy in
Current site
Google Scholar
Advertising and colonial discourse
Abstract only
Log-in for full text

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book traces the relationships between companies, governments and emerging racist, colonial and imperialist ideologies through their production of image. It highlights the way in which racist representations continually developed and shifted throughout the nineteenth and twentieth centuries, depending on the particular political and economic interests of the producers of these images. The book explores the Eurocentric image of the 'savage' and 'heathen', the period of slavery, European exploration and missionary activity, as well as the colonisation of Africa. It contributes to Douglas Kellner's request for a 'critical cultural studies' that situates culture within 'a socio-historical context' and 'criticises forms of culture that foster subordination'. The book reveals the purposes to which the images of dehumanisation and exploitation were employed.

  • Collapse
  • Expand

All of MUP's digital content including Open Access books and journals is now available on manchesterhive.


Imperial persuaders

Images of Africa and Asia in British advertising


All Time Past Year Past 30 Days
Abstract Views 661 191 20
Full Text Views 193 42 0
PDF Downloads 227 41 0