Anandi Ramamurthy
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The representations of black people demonstrate the value of the social, political and economic contextualisation of imagery and the limitations and uses of stereotyping theory. In the post-war period, as decolonisation became a reality, and immigration from the colonies began to change the face of Britain, consumer advertising stopped using the image of black people to sell products. Advertising as an industry also changed dramatically after 1960, with increasing market segmentation and the development of a more outwardly consumer-oriented society. Many have described the 1960s as the beginnings of a 'post-modern' advertising, an era in which advertising images rapidly change, representing a succession of ever-shifting lifestyles and conflicting perspectives. In the late twentieth century, advertising has certainly become more sophisticated. Advertisers exploited the imperial image and message to sell their products.

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Imperial persuaders

Images of Africa and Asia in British advertising


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