Ferranti by the mid-1980s
in Ferranti: A History
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This chapter identifies the key features of a business that by 1982 had been in existence for 100 years. The main theme is how the engineering-led strategy and devolved management structure created by the de Ferranti family up to 1975 had been built on by the chief executive, Derek Alun-Jones, imposed by the government as a result of its bail-out in 1974. Addressing the major market challenges facing Ferranti in the 1980s, the chapter concludes with an analysis of Alun-Jones’ ‘American Strategy’ which culminated in a major acquisition programme.

Ferranti: A History

Volume 3 Management, mergers and fraud 1987–1993


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