‘Bringing the Empire alive’
The Empire Marketing Board and imperial propaganda, 1926–33
in Imperialism and Popular Culture
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This chapter explains imperialism between the wars as forming part of the dominant ideology of the day. To begin with, the Empire Marketing Board's (EMB) establishment in 1926 does suggest that imperialism was in the 1920s a central preoccupation of major sections of the dominant class. From its inception in 1926 to its closure in 1933, the EMB was rapidly and rightly identified in public and political eyes as a propaganda organisation. The EMB's expectation that propaganda might have a sufficiently powerful impact reflects the remarkable development and extension of the range of media available for communications and persuasion since the end of the previous century. Even the well-established techniques of paper-making and printing had experienced technical changes as to substantially cheapen the cost and ease the process of producing large runs of printed books, and other printed materials.

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