Chandrika Kaul
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Edwin Montagu, publicity and news management at the India Office, 1917–221
in Reporting the Raj
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The censorship and propaganda activities of the India Office mirrored the general propaganda offensive necessitated by war. Edwin Montagu interest in India found unexpected fulfilment, however, when, following the resignation in July 1917 of Chamberlain, Lloyd George felt compelled to offer him the India Office. Applying his Liberal perspective to the question of Indian administration, Montagu favoured constitutional reform, the development of self-governing institutions and the appeasement of moderate Indians. Montagu's 'new angle of vision' was characterised by a fresh approach to the presentation of constitutional proposals and the need to promote positive images of official actions. The appointment of an India Office Information Officer in May 1921 represented an important step in the institutionalisation of news management. The distinctive feature of Montagu's secretaryship was to bring to the India Office new attitudes towards government publicity and image creation.

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Reporting the Raj

The British press and India c. 1880–1922


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