The hard side of soft power
Spanish rhetorics of empire from the 1950s to the 1970s
in Rhetorics of empire
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This chapter proposes a comprehensive approach to imperial rhetorics in the Spanish African territories. It explains the shifting connotations of Spain's imperial rhetoric on three different analytical levels. The chapter addresses the official construction of Spain's inclusive imperial discourse, hispanotropicalismo, which, like its closely related Portuguese counterpart lusotropicalismo, promoted the fiction of harmonious multi-ethnic and multi-continental nations. This imperial discourse was underpinned with rhetorics of progress and modernization that registered major impact in the colonies on an individual level, namely, on both imperial agents from peninsular Spain and 'partners' from the colonies. The chapter presents a case study of the colonial branch of Spain's official women's organization Seccion Femenina de Falange (SF) and its efforts to foster a cooperative, female elite. It reveals how official rhetorics legitimized and shaped actions in the so-called overseas provinces.

Rhetorics of empire

Languages of colonial conflict after 1900

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