Gareth James
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‘A far more physical experience than the cinema affords’
Clive Barker’s Halloween Horror Nights and brand authorship
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The audience had experienced Clive Barker's Freakz, a maze that was part of Universal Studios' Los Angeles Halloween Horror Nights in 1998. This chapter aims to move beyond discussions of Barker as a frustrated feature film auteur to consider his arguably greater and ongoing success as a brand-name auteur across media. In 1985, Barker wrote a screenplay for the low budget horror feature Underworld, and also had his Books of Blood short story 'Rawhead Rex' adapted for the screen by the same producers. Barker's involvement demonstrated the branding value of his name as something that could generate instant recognition and expectations for audiences. The 2000s were also notable for Barker's experimentation with other forms of digital media and his ongoing interest in negotiating immersive spectacle and narrative. One key area that Barker moved into during the decade was video games, most notably the productions Undying and Jericho.

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