Paul K. Jones
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An outline of Trumpian psychotechnics
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This short excursus applies Adorno’s dynamic model of psychotechnics and culture industry to what might be considered the paradigmatic case of Donald Trump. His rise to power exemplifies the Institute’s insight that the culture industry could become a crucible for the production of modern demagogues. More particularly, his use of the rally is remarkably consistent with the Adornian understanding of that demagogic practice as a site of cultural production with the psychotechnic schema.

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