Images of Scotland
in Scotland
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There is a sizeable literature on how Scotland is portrayed or indeed portrays itself. We look at tartan imagery (the ‘Tartan Monster’, as Tom Nairn put it), at images of the ‘kailyard’, ‘Clydesidism’ and the international image of Scotland as a land of heather and glens, whisky, haggis and shortbread. All nations use different forms of imagery but Scotland’s imagery (particularly tartan) is recognised worldwide. Scots are sometimes uncomfortable with this but recognise it as an important marketing tool. We add to the traditional considerations and presentations by looking at how Scotland and being Scottish is employed in contemporary literature and Arts both within and outwith Scotland. We will ask if there is a modern image of Scotland to which all Scots could subscribe and that might be more appropriate in the twenty-first century.


The new state of an old nation


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