Scheduling race
in Adjusting the contrast
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This chapter describes the extent to which public service broadcasters, specifically the BBC and Channel 4 contribute to the formation of what might be described as a progressive 'multicultural public sphere'. It explains the ideological function of scheduling in relation to the programmes made by racialised minorities. The chapter demonstrates how scheduling, as a form of cultural distribution, ultimately determines the ability for minorities such as British Asians to produce narratives that can contribute to cultural plurality, and a progressive/radical multicultural politics. It focuses on the decisive nature of distribution for British Asian cultural production. The chapter explores how British Asian cultural works are by default regarded as niche and examines how its success is measured by its ability to cross over into the white, mainstream market.

Adjusting the contrast

British television and constructs of race


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