Nationalist thrift: Making do, rationing and nostalgic austerity

Alison Hulme

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Alison Hulme

Nationalist thrift

Making do, rationing and nostalgic austerity

in A brief history of thrift

Chapter DOI:: https://doi.org/10.7765/9781526128843.00012

Online Publication Date:: 14 Jun 2019

Abstract only

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Explains the relationship between democracy and thrift in the Second World War home-front campaigns. Looks at make-do-and-mend in the UK and Roosevelt’s ‘fireside chats’ in the US. Goes on to analyse the ways in which this era has been used by current-day politicians and institutions to create nostalgia, and argues this nostalgia is used to fuel acceptance of austerity policies.