Examines how the context of the Great Depression saw the beginning of
consumer rights organisations. Looks at the New Deal and how it taught the
American people that not only was the thrift of the Depression no longer
necessary, but that it would actually harm recovery. Analyses how being
thrifty went from saving, to consuming wisely and well, and how the
consumer, not just the worker, was now all-important for the economic
survival of a nation. Explores the influence of Keynes in this cultural
change and the emergence of the citizen-consumer.