Consumer thrift: Keynes, consumer rights and the new thrifty consumers

Alison Hulme

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Alison Hulme

Consumer thrift

Keynes, consumer rights and the new thrifty consumers

in A brief history of thrift

Chapter DOI:: https://doi.org/10.7765/9781526128843.00013

Online Publication Date:: 14 Jun 2019

Abstract only

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Examines how the context of the Great Depression saw the beginning of consumer rights organisations. Looks at the New Deal and how it taught the American people that not only was the thrift of the Depression no longer necessary, but that it would actually harm recovery. Analyses how being thrifty went from saving, to consuming wisely and well, and how the consumer, not just the worker, was now all-important for the economic survival of a nation. Explores the influence of Keynes in this cultural change and the emergence of the citizen-consumer.